Customer Quotes and Testimonials

Dear Colleagues and Friends:

Here are a few nice comments that  we have received over the past few years.  Let us know if you need more references.  This is only a partial list.

Thanks for your continued support and feedback.

--David Snyder

About the Book

Widely acclaimed as the best book and training seminar on sales, marketing and customer service currently available, How to Mind Read Your Customers has made Sales & Marketing Management's top five list.

"Assessing customers and their personalities is more crucial today than at any other time.  Because of that, I'm actually going to make this book required reading for all our sales people."

Timothy L. O'Connor
Division Manager
EBI Medical Systems, Inc.
Parsippany, New Jersey



"Excellent! A must-read for all levels of sales and marketing professionals who are scrambling to maintain focus in today's fast-paced and highly competitive environment."
~Barbara May, Past Director, Sales and Marketing Executives International

"At last someone has written a book that is easy to apply to sales, marketing and customer service.  Customers are demanding better service and the book really provides the framework to deliver and meet their expectations."

Bill Bonnstetter, President, TTI Performance Systems, Limited, Scottsdale, Arizona

About David's Business and 
Leadership Development Work

"David has not only helped executives and employees of my company and others to envision and strategize better business platforms, he has also given them the immediately useful tools they need to implement necessary changes.  I do not think that anyone in the marketplace is able to do what he does as well as he does it, and as a client I can tell you that any company and its department heads would be grateful to you if you could give them access to his talent."

Thomas Livaccari
Vice President, Business Development and Account Management 
Dennis Interactive, London/ New York




Dear Mr. Snyder:

I wanted you to know that the course that you gave to our management and sales team was exceptional.  Your insights into developing relationships, and the attitudes those relationships foster were especially helpful because they reflect the kind of culture that I think our organization will aspire to.  Today, I know our people are more confident, are approaching their jobs with more conviction, and are more highly motivated as a result of your training.  That's very valuable and I would surely recommend your company to any organization that is dedicated to improving its business."

Lawrence J. Kovarovic, SVP (Retired)
Reed Exhibition Companies
Norwalk, Connecticut

About David's Work in Enhancing Quality of Instruction 
and Learning Outcome Assessment 
for Educational Institutions

"Dear David:

I was very excited to review the results of your work with middle school students in Greene County, North Carolina.  The improvements in reading test scores were indeed dramatic.  Recent evaluation of our three-year program in California showed s similar trend, with increases in grade point average, work habit scores and cooperation scores in middle school students exposed to a relaxation response curriculum.  In reading your student responses I noted with interest the number of positive comments.  Our experience with thousands of students throughout the grades is that the overwhelming majority respond positively to these new skills and many utilize them not only to improve academic performance, but also to cope with stress in many areas of their lives.  As a physician I am cognizant of the potential long-term benefits in addition to the very encouraging academic benefits we are observing."

Gloria Deckro, MD
Associate Director, Education Initiative
Mind/Body Medical Institute
Boston, Massachusetts

"David's program is comprehensive. It appeals to faculty because it applies to learning. It appeals to administrators because it works for all curricula, across diverse platforms.  It helps instructors increase quality of instruction and it allows learning outcomes to be tracked.  And it allows an assessment process to be accomplished in much less time than any of us ever imagined possible. In addition to this, as if the preceding isn't enough, it has created a platform for initiating and sustaining complete campus dialogue and teamwork in the quality enhancement process. And miracle of miracles, it is also inexpensive, especially in the long-term."

Dr. Ron Wright, President for Academic Programs
Cleveland Community College
wright@cleveland.cc.nc.us
Telephone: 704.484.4093

"David Snyder has worked in Greene County Schools...with our administrators, our school board and most recently with our middle school. I have found him to be an extremely competent and insightful consultant. He has reminded me that an organization functions according to the ability of its leaders. He has helped my leadership team and my board to focus on the effective leadership strategies that result in success. I believe his work here will have a profound effect on the performance of our school system, both this year and in the future."
Steve Mazingo, Superintendent, Greene County Schools Tel: 252.747.3425

"The 80 page report that David [has] prepared for the State Department of Public Instruction [is] a demonstration of excellent research and writing. The conclusions, insights, and recommendations in his report represent a well-reasoned blueprint for vocational education reform. I have invited David to speak before important groups several times and he has the unique ability to synthesize complex information and present it to diverse groups in words that anyone can understand."

Dr. Karin Pettit, President, Lenoir Community College. Tel: 252.527.6223

About David's seminars

"I will benefit the rest of my life from having attended this seminar."
~James E. Huey, President, Madison Products Company, Marshall, N.C.

"Dear David:

It was good to see you again. Thank you for conducting the Business Writing Program for Mayo Clinic Jacksonville and St. Luke's Hospital Staff...Your workshop was highly successful.  You received 'rave reviews' from staff at both sites.  I thought your content was, as usual, excellent--you focused on specific tools which would help achieve the stated objectives...and reinforced these concepts over and over using a variety of examples.   Your teaching style was highly participatory and you made the process of learning both challenging and fun....I look forward to working with you again and wish you the best in all your business endeavors."

Heather Scott
Management and Staff Development Coordinator
St. Luke's Hospital
a Mayo Hospital
Jacksonville, Florida

"Dear David:

Thank you for the successful results achieved through the Effective Business Writing Seminars you conducted....Both of our Operations managers have heard from their employees how much they enjoyed the seminar.  Even more important, however, is the confidence expressed by the participants that their writing proficiency will be improved.  From what I observed, the creativity, organization, teaching style, solid content, and RIGOR of your workshops is to be credited. Thank you for working to make these seminars a success for us."

Terryl L. Osman
Management Development Specialist
ALLTEL Information Services
Mortgage Division
Jacksonville, Florida

"Dear David:

I attended your seminar How to Mind Read Your Customers...in Salisbury, North Carolina and found it to be very informative and a great deal of fun.

As a mortgage originator, the largest obstacle I face is fear.  Customers are simply afraid of coming into a bank and disclosing their most personal information when applying for a mortgage loan.   Putting them at ease so that you can get the necessary information needed is paramount.  Understanding more about my own behavioral style as well as being able to figure out the behavioral style of my potential customer is going to be a definite career asset."

Kim Black
Mortgage Loan Counselor
Citizens Savings Bank
Salisbury, N.C.

Dear David:

I want to thank you for coming to Greenville...and conducting your seminar How to Mind Read Your Customers for the Chamber.  The initial reception to your seminar was overwhelmingly enthusiastic, but I am also pleased to report that people are still talking about it.

This was one of the best seminars on salesmanship and marketing we have ever seen. It not only helped the participants to understand the personalities of their customers better, it also helped them to understand themselves and how their personalities influence how they interact with their customers.

Thank you for helping so many of our business people re-discover the power and principles that made them great in the first place.

Cordially,

Melba Green
Greenville (N.C.) Chamber of Commerce

*****

"To whom it may concern:

I can heartily recommend the services of David Snyder as a seminar leader or speaker for your organization.  His handouts and presentation were rated excellent by recent participant evaluations.

"Mr. Snyder is a dynamic speaker who gives his audience more than they expect.  He is well informed, enthusiastic and very versatile.  David Snyder is capable of leading the seminar participants through a thought-provoking program that requires them to be involved and consequently learn more.

I recommend him strongly and suggest that you contract for his services as soon as possible.

Sincerely,

Cathy Wheeler, Director
Small Business Center
Rockingham Community College (N.C)

Dear David,

Your How To Mind Read Your Customers seminar held at Rowan-Cabarrus Community College contained an abundance of extremely useful information.  Anyone in any field of endeavor can gain a better understanding of what motivates and guides individuals to do the things they do using your techniques.

I believe your 'DISC' personality analysis is...effective in that you describe, in detail, various methods of understanding and motivating different personality types.

We all sell ourselves, our products and our ideas daily.  I highly recommend your seminar to anyone who wants to increase their success in any area of business.

Sincerely,

David H. Bryson
Director of Community Services
UNC Charlotte Urban Institute