February 16, 2005—David Snyder has become a strategic partner and Director of Communications Psychology for The Signature Agency, a leading advertising and marketing group in Raleigh, N.C. (www.signatureagency.com)

At the Signature Agency, David contributes to the proprietary research methods of the agency by developing customized research tools that help create better focus groups and more psychologically sensitive advertising campaigns. In doing so, David and his team members at the Signature Agency coordinate an integrated “Mind-Heart” approach to advertising that is completely unique in the industry.

David’s on-going research focuses on the phenomenon of “passions” as they impact the buying process. While many agencies focus solely on the mind’s response to advertising campaigns, David’s research into individual values, passions and “motivators” allows the Signature Agency to carefully craft advertising messages that resonate with the heart of the buyer as well.