David P. Snyder

Author

How To Mind Read Your Customers:
Using Insights from Psychology To Increase Sales
and Build a Better Business

(AMACOM, Spring, 2001)

1.252.747.1339

  

"We add substance to your quality and help you to improve your business presentation to the world."

Call To Learn How These Educational Experiences can be customized to drive your organization's success.

email dsnyder@mindread.net


Dear Colleague:

As an author of How to Mind Read Your Customers, I am writing to give you some information about seminars that I conduct, some of which are based around my book.

You will find a full content description there. Other popular topics that stem from the book's content and my additional training experience are listed below. Please let me know if you need any other information.

Best Regards,

DAVID P. SNYDER
1.252.747.1339   

 

 

 

 

 

 

 

ALL SEMINAR PRICES QUOTED ON ATTACHED CONFIDENTIAL DOCUMENT

How To Mind Read Your Customers©:

Using Insights From Psychology
to Increase Sales and Build a
Better Business

Length:   8 Hours

(Note: This is an intense and life-changing seminar conducted by American Management Association author David Snyder. Participants are highly encouraged to purchase in advance a 27-page analysis of their predictable business strengths and weaknesses, in addition to the cost of the seminar. This report which will be delivered on the day of the seminar is $75 per participant.  It is not necessary to purchase the report to attend the seminar but the speaker highly recommends it.)

 

How To Mind Read Your Customers:  Using Insights from Psychology To Increase Sales and Build a Better Business

Audience:  Anyone who sells anything to anyone.

Learn how to increase sales, improve teamwork, eliminate mistakes in communication, and leave a good impression on everyone.


Client Comments:

About the book...

"Assessing customers and their personalities is more crucial today than at any other time.  Because of that, I'm actually going to make this book required reading for all our sales people."

Timothy L. O'Connor  
Division Manager  
EBI Medical Systems, Inc.  
Parsippany, New Jersey

 

"Excellent! A must-read for all levels of sales and marketing professionals who are scrambling to maintain focus in today's fast-paced and highly competitive environment."

Barbara May, Past Director, Sales and Marketing Executives International

 

"At last someone has written a book that is easy to apply to sales, marketing and customer service.  Customers are demanding better service and the book really provides the framework to deliver and meet their expectations."

Bill Bonnstetter, President, TTI Performance Systems, Limited, Scottsdale, Arizona

 

About the seminar...

"Exceptional. Our people are more confident, are approaching their jobs with more conviction and are more highly motivated as a result of your training. [Your course] reflects the kind of culture that I hope our organization will aspire to."

Larry Kovarovic, Senior VP, U.S. Trade Shows, Reed Exhibition Company, Norwalk Connecticut.

 

"I will benefit the rest of my life from having attended this seminar."

James E. Huey, President, Madison Products Company, Marshall, N.C.

 

SEMINAR CONTENT

You will learn to:

  • Identify the four basic behavioral styles and use this knowledge to understand what makes different types of people "tick."
  • Appreciate your own behavioral style and learn how to minimize your weaknesses and accentuate your strengths when dealing with other people.
  • Recognize when people are suspicious or uncertain in a business meeting and how they can be persuaded to trust you.
  • Learn how to size people up as soon as they get on the phone.
  • Learn what things to say to different types of people in order to make a sale.
  • Learn how to convince every customer you will make their lives 100 times easier.
  • Learn how to present yourself in a powerful, calm and focused manner.
  • Identify ways in which stress can alter other people's behavior and how you can help calm them down in order to work with them better.
  • Get significantly more focused and organized in your thoughts, business plans and business moves.
  • Learn how to make more money.

________________________________________________________

   

Customer-Care Marketing©

and Consultative Selling:  
The Best Kept Secrets  
of Repeat Business

Length:  4 Hours

The primary ingredient of success in small business today involves the absolute necessity of every entrepreneur to be a tireless and infinitely creative consultant to every existing or potential client.  Most clients who need the services of small business people have one thing in common:  they have problems they have not been able to solve.  The goal of every successful entrepreneur is to let the client know that they can help to solve these problems in the client's life or business.  This seminar will show you how to apply these essential principles of consultative selling to your own business. As a result you will attract more clients and keep them longer.

 

You will learn:

 

  • How to assess and analyze the needs of your client better than anyone else.
  • How to present your products and services to your client in a written form that will enable your client to see you as a "problem-solver."
  • Provide the best possible proposals and follow-up reports in order to secure or maintain the best clients.
  • How to generate client-specific proposals quickly once basic information has been saved in the computer.
  • How to write and use letters of intent and contracts to keep clients on track and eliminate time-wasters.

_____________________________________________________________________

 

Making Money on The Phone© :

Complete Techniques for
Initiating and Closing Deals  
When the Customer Never Sees You

 

Subject:  Telephone Selling

No one particularly enjoys cold-calling--at least not at first.   But the secrets of making successful cold-calls, and of making and closing deals on the phone are not difficult.  Primarily, you have to learn to enjoy it!  In this seminar drawn from the author's forthcoming book by the American Management Association titled How To Mind Read Your Customers, you will learn everything you need to know to make money on the phone.

 

You Will Learn:

  • How to introduce yourself on the phone so people will like you.
  • How not to sound like a telemarketer.
  • How to make people want to help you.
  • How to conquer all fear of telephone speaking and selling.
  • How to prepare yourself for objections and follow-ups.
  • How to sound spontaneous and "real" and take advantage of the "human factor."
  • How to get your customers to "commit."

_________________________________________________

 

Make Your Business More Powerful In 8 Hours Through Effective Business Communications:

Quick Lessons in the Art of Successful Business Writing

Length:  8 Hours

Client Comment:

"Both of our operations managers have heard from their employees how much they enjoyed the seminar.  Even more important, however, is the confidence expressed by the participants that their writing proficiency will be improved.  From what I observed, the creativity, organization, teaching style, solid content, and rigor of your teaching style is to be credited.  Thank you for working to make these seminars a success for us."

 

Terryl Osman, Management Development Specialist  
ALLTEL Information Services

                                                                               

Make Your Business More Powerful!  

Through Effective Business Communications

 

More Customer--More Money--More Response--More Success--More Teamwork--More Pride

 

  • Every participant will learn how to communicate with increased accuracy.  
  • Mistakes due to miscommunication will be significantly eliminated in your office
  • Employees will learn marketing strengths and weaknesses and be taught how to maximize their strengths and eliminate their weaknesses  
  • Participant's writing will look and sound more professional
  • Your employees will learn what makes your company most competitive, and, in turn, they will demonstrate these strengths through the way they treat their customers and each other
  • Your employees will develop a greatly enhance sense of pride, confidence, teamsmanship, and dedication

 

                                                _______________________________________________________________

   

People Who Drive You Crazy!: ©

How To Manage Difficult, Childish
and Annoying People in the Workplace

 

Length:  4 Hours

 

Subject: How to Manage Difficult Childish and Annoying People

Tired of being bullied, badgered, bamboozled, threatened, intimidated, manipulated, taken for granted and underappreciated?

 

Then this seminar is for you!

This seminar will help you become victorious in your relationships with all of those annoying people who make life a trying and aggravating experience.

In an intensive and entertaining seminar taught by David Snyder, you will learn how to "mind read" the troublesome people in your life, and then "psych them out" so you end up controlling your relationships with them--instead of being bullied.

 

Here are just a few of the important lessons you will learn in this valuable seminar, which is full of powerful but easy to understand lessons in human psychology in the workplace:

 

 

  • How to decipher personality styles by observing people's reactions to stress.
  • How to manage your own stress so that annoying people no longer "get to you".
  • How to calm annoying and difficult people down so that they will listen to you.

  • How to recognize a true workplace psychotic when you see one---and what to do about it.

  • Learn all the "mind tricks" that annoying people use to get their way.

  • Why annoying people are just like spoiled children--and need to be treated as such.

  • How to diffuse virtually every childish tactic annoying people use, and how to put them under your control.
  • How to master the art of conflict negotiations.
  • How to structure a "game plan" for every important meeting or confrontation in your life so that you can keep the ball in your court at all times.

  ____________________________________________________

 

Good Heavens I've Got To Laugh!

The Scientific and Humorous Approach to Stress Management©

How To Prevent Burnout, Restore Energy  
and Increase Success

Length:  4 Hours

Subject: Stress Management:

Many hard-working people often suffer from unmanaged stress and the phenomenon known as "burnout."  This is sometimes accompanied by physical symptoms such as constant headaches, anxiety, loss of enthusiasm and energy.  While research has shown that a certain amount of stress is actually necessary for peak performance, too much stress can be extremely detrimental to your health and job performance.

 

The secret to managing stress, according to author and facilitator David Snyder (who has helped conduct research at Harvard's prestigious Mind/Body Medical Institute) is to understand stress and then learn to laugh at it--while also following a few simple lifestyle modifications.

 

You will learn

  • To assess your own personal level of stress.
  • How stress affects your health and well being.
  • To recognize the key cognitive and physical symptoms of stress.
  • How stress leads to burnout and what to do about it.
  • How to stop negative thinking patterns and reprogram yourself to be more positive and action-oriented.
  • The relaxation response as a method for reversing the stress response.

 

For More Information call David Snyder at 252.747.1339

 

or email dsnyder@mindread.net