Dear Fellow Reader, "Good enough" is probably not a concept with which you are intimately familiar. You were admitted to Harvard, after all, based on evidence of early achievement and the promise of more to come. And chances are, you've set standards of excellence that remain uncompromised. From an editor's letter to
alumni, Harvard Magazine, March-April, 2001 Yes, if you are in business, and you're any good at it, you undoubtedly agree with this Harvard Magazine editor--"good enough" has never been good enough for you either. You just wish you could find a way to get everyone else on your team to stop accepting less than their best. And you also wish there was a way that you could help them see the light--let them see their own potential, let them laugh at their fears, let them feel the strength and the power of their own genuine destiny. It would help, perhaps, if you get them to hear a keynote speech on service and excellence by David Snyder. You only have one concern: will they die laughing before the speech is over? You see, David Snyder has never believed that business and education can't be fun. His experience as a speaker and meeting planner includes running confidential think tanks for international business organizations, teaching at Harvard Evening School and conducting large-scale business lectures and training sessions for numerous companies. But that doesn't mean he has a solemn outlook on business topics. In fact, his approach is just the opposite. He feels that first and foremost business should be fun--and so as a speaker he is first and foremost humorous. Regardless of the audience, clients and colleagues have consistently pointed to David's use of humor as his strongest asset, noting that while participants always walk away feeling educated they also walk away laughing at the author's use of wit and story-telling to make his more serious business points resonate even deeper. His keynote addresses never rely on notes and are always extemporaneous feats of impromptu comedy intermingled with serious business education, gleaned from David's experience as a LEADERS Magazine editor, Harvard researcher and educator, author, entrepreneur, education improvement activist and corporate policy advisor. People have variously described his presentation style as part Bill Cosby, part Will Rogers, part Bob Hope and part Jerry Seinfeld--but to his friends, it's just David. The recurrent themes in David's presentations, however, all have to do with service--and there is a rich vein of scholarship underlying all of his talks. In addition to having studied the integration of customer service with sales and marketing for his own book, How to Mind Read Your Customers, David has also studied the cream of the crop of most other leading books and publications on the topics of service and customer service integration. So when you get David as a speaker, you
know you are getting "the best of the best" as he keeps you in
stitches--and also tells you just about everything you need to know to
position yourself as a service-oriented leader in today's fiercely
competitive climate. See the following link for an outline of David's classic keynote address. Meanwhile, here are a few quotes from satisfied
customers who have seen him live and in action: "Dear David: ...Thank you for facilitating the seminar, Sales Strategies of the Top CEO's...You and your materials were very helpful in putting us on the right track to understanding both ourselves and our prospects/clients....Again, our sincere thanks in making this membership benefit a huge success." Sincerely, Vera
Weiss
"Dear Mr. Snyder: "I wanted to let you know that the
course you gave to our management and sales team was exceptional.
You insights into developing relationships, and the attitudes those
relationships foster were especially helpful because they reflect the kind
of corporate culture that I hope our organization will aspire to.
Today, I know our people are more confident, are approaching their jobs
with more conviction, and are more highly motivated as a result of your
training. That's very valuable and I would surely recommend your
company to any organization that's dedicated to improving its
business." Lawrence Kovarovic, Senior Vice
President (Retired) "I have been involved in sales for over 5 years and like most goal-oriented salespeople have attended a number of sales strategy seminars. Never have I walked away from one with as much practical information as I did after David's How To Mind Read Your Customers seminar. His approach to teaching incorporates situations with which everyone can relate. He truly values the feedback of his seminar participants and makes everyone involved feel welcome and included. I have not come into contact with a potential client since the seminar that I have not utilized some tactic I learned from David's presentation."
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