Sales and Customer Service Training

 As the former senior editor of LEADERS Magazine in New York I had the opportunity to interview and work with a lot of sales and marketing leaders.

 The strategies these sales leaders use at their companies are pretty simple, but deceptively so.  Our sales training program, based upon the book How to Mind Read Your Customers, will teach all of your sales people to follow the combined experiences and techniques of the world's top sales leaders.

 Because our training methods are proprietary, we do not disclose the text of our programs to people other than our clients, or potential clients that we have met with.

 However, these are the basic reasons that we use the customer-specific approach that we take:

 Overview:

 Sales professionals, marketing professionals and customer service professionals from all walks of life face common challenges in striving for maximum success in today's business world:

 1.   They must maximize time management and Sales Force Automation (SFA) skills.

 2.   They must maximize their knowledge of relationship-building skills through an extensive education in customer psychology.

 3.  They must become experts at the art of consulting their clients and of presenting themselves as genuine problem-solvers before during and after the sale.

 Without understanding the subtle nuances of customer psychology (what makes different customers tick) sales, marketing and customer service professional face the continual risk of accidentally offending prospects or existing clients, or of not living up to the peculiar and particular service and delivery expectations of these clients.

 

"At last someone has written a book that is easy to apply to sales, marketing and customer service.  Customers are demanding better service and the book really provides the framework to deliver and meet their expectations."

 

Bill Bonnstetter
President
TTI Performance Systems, Limited
Scottsdale, Arizona  

 Without proper time management techniques, such as the use of Sales Force Automation programs, Windows technology or personally created "customer tracking" tools that achieve the same purpose, professionals can never organize themselves well enough to provide the kind of client-centered and consultative selling strategies that will help them earn and keep customers for life.

 Based on the Author's Critically Acclaimed Book

 This intensive, psychology-based sales training program is based on the critically acclaimed AMACOM book by David Snyder titled, How To Mind Read Your Customers: Using Insights from Psychology to Increase Sales and Build a Better Business.  The course teaches all participants how to learn all of the essential customer psychology skills, consultative selling skills, and time management skills that they need to truly succeed in today's high paced and high-pressure market place.

  

"Assessing customers and their personalities is more crucial today than at any other time.  Because of that, I'm actually going to make this book required reading for all our sales people."

 

Timothy L. O'Connor
Division Manager
EBI Medical Systems, Inc.
Parsippany, New Jersey  

 

 Among Other Skills, Your Sales People Will Learn the Following:

  •  How to identify the four basic behavioral styles and use this knowledge to understand what makes different types of people "tick."
  •  How to appreciate one's own behavioral style and learn how to minimize your weaknesses and accentuate your strengths when dealing with other people.
  •  How to recognize when people are suspicious or uncertain in a business meeting and how they can be persuaded to trust you.
  • How to size people up as soon as they get on the phone.
  • What things to say to different types of people in order to make a sale.
  • How to convince every customer you will make their lives 100 times easier.
  • How to present yourself in a powerful, calm and focused manner.
  • How to identify ways in which stress can alter other people's behavior and how you can help calm them down in order to work with them better.
  • How to get significantly more focused and organized in your thoughts, business plans and business moves.

  • How to make more money.

 For a full program outline and consultation please email us at dsnyder@mindread.net or call 252.747.1339.