Widely acclaimed as the best book and training seminar on sales, marketing and customer service currently available, How to Mind Read Your Customers has made Sales & Marketing Management's top five list.  Contact us for information on sales meetings that work--with techniques and tools your reps can take to the field.

dsnyder@mindread.net

How To Mind Read Your Customers:  Using Insights from Psychology to Increase Sales and Build a Better Business 

By David P. Snyder
AMACOM, 2001

"What sales person doesn't wish he could somehow read his customers' minds, and hear their inner thoughts?  Now it's possible as this book gives the tools to do it.  Using behavioral psychology, the author gives step-by-step explanations of how to sell to an form better relationships with different personality types.  Each section includes exercises to help the reader identify characteristics, needs, stressors, and strategies."

--Sales and Marketing Management Magazine
the S&MM five Best Business Books
May, 2001 page 16