Dear Colleagues and Friends:
Here are a few nice comments that
we have received over the past few years. Let us know if
you need more references. This is only a partial list.
Thanks for your continued support and
feedback.
--David Snyder
About the
Book
| How To Mind Read
Your Customers: Using Insights
from Psychology to Increase Sales and Build a Better Business
By David P. Snyder
AMACOM, 2001
"What sales person doesn't wish he could
somehow read his customers' minds, and hear their inner
thoughts? Now it's possible as this book gives the
tools to do it. Using behavioral psychology, the
author gives step-by-step explanations of how to sell
to an form better relationships with different personality
types. Each section includes exercises to help the
reader identify characteristics, needs, stressors, and
strategies."
--Sales and Marketing
Management Magazine
the S&MM five Best Business Books
May, 2001 page 16
|

Widely acclaimed as the best
book and training seminar on sales, marketing and customer
service currently available, How to Mind Read Your Customers
has made Sales & Marketing Management's top five
list. |
 |
"Assessing customers and their personalities
is more crucial today than at any other time. Because of
that, I'm actually going to make this book required reading for
all our sales people."
Timothy L. O'Connor
Division Manager
EBI Medical Systems, Inc.
Parsippany, New Jersey
"Excellent! A must-read for all levels of sales and marketing
professionals who are scrambling to maintain focus in today's
fast-paced and highly competitive environment."
~Barbara May, Past Director, Sales and Marketing Executives International
"At last someone has written a book that
is easy to apply to sales, marketing and customer service.
Customers are demanding better service and the book really provides
the framework to deliver and meet their expectations."
Bill Bonnstetter, President, TTI Performance
Systems, Limited, Scottsdale, Arizona
About David's
Business and
Leadership Development Work
"David has not only helped executives
and employees of my company and others to envision and strategize
better business platforms, he has also given them the immediately
useful tools they need to implement necessary changes. I
do not think that anyone in the marketplace is able to do what
he does as well as he does it, and as a client I can tell you
that any company and its department heads would be grateful to
you if you could give them access to his talent."
Thomas Livaccari
Merrill Lynch
New York
Dear Mr. Snyder:
I wanted you to know that the course that
you gave to our management and sales team was exceptional.
Your insights into developing relationships, and the attitudes
those relationships foster were especially helpful because they
reflect the kind of culture that I think our organization will
aspire to. Today, I know our people are more confident,
are approaching their jobs with more conviction, and are more
highly motivated as a result of your training. That's very
valuable and I would surely recommend your company to any organization
that is dedicated to improving its business."
Lawrence J. Kovarovic, SVP (Retired)
Reed Exhibition Companies
Norwalk, Connecticut
About David's Work in Enhancing Quality of Instruction
and Learning Outcome Assessment
for Educational Institutions
"Dear David:
I was very excited to review the results
of your work with middle school students in Greene County, North
Carolina. The improvements in reading test scores were indeed
dramatic. Recent evaluation of our three-year program in
California showed s similar trend, with increases in grade point
average, work habit scores and cooperation scores in middle school
students exposed to a relaxation response curriculum. In
reading your student responses I noted with interest the number
of positive comments. Our experience with thousands of students
throughout the grades is that the overwhelming majority respond
positively to these new skills and many utilize them not only
to improve academic performance, but also to cope with stress
in many areas of their lives. As a physician I am cognizant
of the potential long-term benefits in addition to the very encouraging
academic benefits we are observing."
Gloria Deckro, MD
Associate Director, Education Initiative
Mind/Body Medical Institute
Boston, Massachusetts
"David's program is comprehensive. It
appeals to faculty because it applies to learning. It appeals
to administrators because it works for all curricula, across diverse
platforms. It helps instructors increase quality of instruction
and it allows learning outcomes to be tracked. And it allows
an assessment process to be accomplished in much less time than
any of us ever imagined possible. In addition to this, as if the
preceding isn't enough, it has created a platform for initiating
and sustaining complete campus dialogue and teamwork in the quality
enhancement process. And miracle of miracles, it is also inexpensive,
especially in the long-term."
Dr. Ron Wright, President for Academic
Programs
Cleveland Community College
wright@cleveland.cc.nc.us
Telephone: 704.484.4093
"David Snyder has worked in Greene County
Schools...with our administrators, our school board and most recently
with our middle school. I have found him to be an extremely competent
and insightful consultant. He has reminded me that an organization
functions according to the ability of its leaders. He has helped
my leadership team and my board to focus on the effective leadership
strategies that result in success. I believe his work here will
have a profound effect on the performance of our school system,
both this year and in the future."
Steve Mazingo, Superintendent, Greene County Schools Tel: 252.747.3425
"The 80 page report that David [has] prepared
for the State Department of Public Instruction [is] a demonstration
of excellent research and writing. The conclusions, insights,
and recommendations in his report represent a well-reasoned blueprint
for vocational education reform. I have invited David to speak
before important groups several times and he has the unique ability
to synthesize complex information and present it to diverse groups
in words that anyone can understand."
Dr. Karin Pettit, President, Lenoir Community
College. Tel: 252.527.6223
About David's
seminars
"I will benefit the rest of my life from
having attended this seminar."
~James E. Huey, President, Madison Products Company, Marshall,
N.C.
"Dear David:
It was good to see you again. Thank you
for conducting the Business Writing Program for Mayo Clinic Jacksonville
and St. Luke's Hospital Staff...Your workshop was highly successful.
You received 'rave reviews' from staff at both sites. I
thought your content was, as usual, excellent--you focused on
specific tools which would help achieve the stated objectives...and
reinforced these concepts over and over using a variety of examples.
Your teaching style was highly participatory and you made the
process of learning both challenging and fun....I look forward
to working with you again and wish you the best in all your business
endeavors."
Heather Scott
Management and Staff Development Coordinator
St. Luke's Hospital
a Mayo Hospital
Jacksonville, Florida
"Dear David:
Thank you for the successful results achieved
through the Effective Business Writing Seminars you conducted....Both
of our Operations managers have heard from their employees how
much they enjoyed the seminar. Even more important, however,
is the confidence expressed by the participants that their writing
proficiency will be improved. From what I observed, the
creativity, organization, teaching style, solid content, and RIGOR
of your workshops is to be credited. Thank you for working to
make these seminars a success for us."
Terryl L. Osman
Management Development Specialist
ALLTEL Information Services
Mortgage Division
Jacksonville, Florida
"Dear David:
I attended your seminar How to Mind Read
Your Customers...in Salisbury, North Carolina and found it to
be very informative and a great deal of fun.
As a mortgage originator, the largest
obstacle I face is fear. Customers are simply afraid of
coming into a bank and disclosing their most personal information
when applying for a mortgage loan. Putting them at
ease so that you can get the necessary information needed is paramount.
Understanding more about my own behavioral style as well as being
able to figure out the behavioral style of my potential customer
is going to be a definite career asset."
Kim Black
Mortgage Loan Counselor
Citizens Savings Bank
Salisbury, N.C.
Dear David:
I want to thank you for coming to Greenville...and
conducting your seminar How to Mind Read Your Customers for the
Chamber. The initial reception to your seminar was overwhelmingly
enthusiastic, but I am also pleased to report that people are
still talking about it.
This was one of the best seminars on salesmanship
and marketing we have ever seen. It not only helped the participants
to understand the personalities of their customers better, it
also helped them to understand themselves and how their personalities
influence how they interact with their customers.
Thank you for helping so many of our business
people re-discover the power and principles that made them great
in the first place.
Cordially,
Melba Green
Greenville (N.C.) Chamber of Commerce
*****
"To whom it may concern:
I can heartily recommend the services
of David Snyder as a seminar leader or speaker for your organization.
His handouts and presentation were rated excellent by recent participant
evaluations.
"Mr. Snyder is a dynamic speaker who gives
his audience more than they expect. He is well informed,
enthusiastic and very versatile. David Snyder is capable
of leading the seminar participants through a thought-provoking
program that requires them to be involved and consequently learn
more.
I recommend him strongly and suggest that
you contract for his services as soon as possible.
Sincerely,
Cathy Wheeler, Director
Small Business Center
Rockingham Community College (N.C)
Dear David,
Your How To Mind Read Your Customers seminar
held at Rowan-Cabarrus Community College contained an abundance
of extremely useful information. Anyone in any field of
endeavor can gain a better understanding of what motivates and
guides individuals to do the things they do using your techniques.
I believe your 'DISC' personality analysis
is...effective in that you describe, in detail, various methods
of understanding and motivating different personality types.
We all sell ourselves, our products and
our ideas daily. I highly recommend your seminar to anyone
who wants to increase their success in any area of business.
Sincerely,
David H. Bryson
Director of Community Services
UNC Charlotte Urban Institute